Ongoing Urbanization Is Changing the Shape of Mobility in...

In densely populated areas, we currently see a paradigm shift in personal mobility. For the younger generation, car usership is gradually replacing the need of car ownership. However, for example, when relying on car sharing solutions, users often spontaneously drive cars they are not used to. Results are increased stress and a higher risk of accidents. For that reason, we present a mobile application-based training solution for vehicular user interfaces. The evaluation of the training application has shown that a short training cannot counteract the negative influence of operating comfort car functions while driving. The use of game design elements in the application in- creased the training motivation, but also lowered the information reception. The ongoing urbanization is changing the shape of mobility in tomorrow’s cities. Especially in large and congested cities, the need of owning a car is gradually decreasing with the rise of new intermodal door-to-door mobility solutions. In a recent survey by KPMG 1 , only 46 % of younger consumers ( 25 years) rated that owning a car is extremely or very important for them, opposed to 76 % for 25 to 35 years and 78 % for 35 to 50 years old consumers. For the younger generation, mobility has to fulfil the three key aspects spon- taneity, flexibility, and sustainability [1]. In order to fulfil the demands, modern mobility-as-a-service (MaaS) solutions have to combine public transportation with means of individual transportation. OneShow MoreRelatedStrategic Marketing Management337596 Words   |  1351 Pages119 120 128 136 139 149 153 159 165 167 169 169 170 174 182 188 192 202 214 215 221 223 223 230 236 241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with theRead MoreMarketing Management130471 Words   |  522 PagesOF MARKETING MANAGEMENT: The evolution of marketing is composed of a series of responses to major external challenges. Pre industrial marketing, based around craft production and personal relationships with local customers, was challenged by the urbanization and mechanization of the industrial revolution. The industrial era created expanding markets which required an emphasis on production, logistics and selling to get the goods to the customer. In the late 1950s, the challenge of increasingly saturatedRead MoreOrganisational Theory230255 Words   |  922 Pages optimism in the ‘new’ modernist organization Bell’s stages of societal development Fordism vs. post-fordism The incidence of part-time work in European Union member states Modernism versus postmodernism Affirmative versus sceptical postmodernism The changing condition of knowledge Pay and profits: Long run performance of FTSE 100 companies (2002 prices) Five core points of transformational leadership Ideas and perspectives: alienation and anomie compared Two modes of knowledge production Contrasting