Reading the Poetry of Sylvia Plath Can Be a Disturbing Experience Essay

I concur with the above explanation concerning me perusing Plath’s verse was very upsetting. The best sonnets to clarify this experience are â€Å"Black Rook in Rainy Weather,† â€Å"Finisterre,† â€Å"Morning Song,† â€Å"Child† and obviously, â€Å"Poppies in July†. There are sonnets that aren’t very as discouraging, for example, â€Å"Pheasant†, yet surely a disrupted environment overwhelms all through Plath’s work. Fundamental content The subject investigated in â€Å"Black Rook in Rainy Weather† is the absence of motivation and the downturn that emerges in this way. Plath is in a condition of edginess, she portrays her life as a â€Å"season of fatigue† (some portion of the sonnets clairvoyant scene) with â€Å"brief breaks from dread of all out neutrality.† Her life is unfilled as she sees it, to the degree that the most commonplace things may serve motivation to her tormented psyche: â€Å"A minor light may even now lean glowing out of kitchen table or seat as though a divine copying claimed the most uncaring articles now and then†¦Ã¢â‚¬  It is consoling to understand that Plath can discover motivation in this, yet the sonnet is just saturated with her agony and dread of losing all inspiration: everything is dark, it is pouring and the foundation setting appears to be dull. It is a genuinely normal circumstance wherein the vast majority have presumably wound up at some stage. Along these lines, it is probably going to that perusers can identify with it, however its no one but impact could be to incite terrible recollections and cause one to feel awkward. It is urgent that the peruser endeavors to bar the contemplations of her sad passing and practically perpetual condition of serious discouragement when perusing her work so as to give it a possibility. Be that as it may, it appears to simply gaze at you from the page. Likewise realizing that, all her work obtains an evil setting, which is undoubtedly upsetting: if an individual to splendid and gifted couldn’t discover an answer for her inward issues †shouldn't something be said about all of us? â€Å"Finisterre† is an inventive perfect work of art. In any case, the topics that highlight in it are significant as well. Sylvia Plath is accentuating the disappointment of composed religion and thusly dismisses the advantageous characteristics of the expectation that religion regularly gives. To remove one’s last expectation is profoundly disrupting. The writer depicts an amazing sculpture of Our Lady of the Shipwrecked to whom a mariner is supplicating and furthermore a laborer who came to ask. In any case, as indicated by Plath, Our Lady â€Å"doesn’t hear what the mariner or the laborer is stating, she is enamored with the excellent forlmelessness of the sea.† The excusal of expectation is cruel, the individuals who are intended to mind †don’t, as per Plath. What is one remaining with after one loses trust? Some different artists known for their desolate standpoint, as T.S. Eliot who additionally lowers the perusers in the dreariness of the real world, offered us trust in religion, yet Plath neglected to discover asylum even in that. It seems as though this isn't just land’s end however it is likewise the finish of expectation, confidence and every single beneficial thing. She does, be that as it may, endeavor to give another option. The last line â€Å"These are our crepes. Eat them before they blow cold† considers the peruser to benefit as much as possible from the current second yet not ponder life †this is underscored by the exceptionally basic language utilized here. This may appear to come as an answer, however to me by and by this passes on a surprisingly more dreadful aggravation running from reality since it is so deplorable. As I stated, the pictures in â€Å"Finisterre† are stunning. The course of rocks is depicts as â€Å"fingers knuckled and rheumatic squeezed on nothing,† rocks â€Å"hide their feelings of spite under the water,† the waves are the â€Å"faces of the drowned,† the fog is comprised of the spirits of dead individuals. Everything portrayed here is not all that much, or going to pass on, much the same as those apparently bound blossoms at the edge of the bluff. This sonnet murders any expectation in the peruser and, in this manner, I trust it is upsetting. â€Å"Morning Song† offers us an understanding into the relationship of a mother and an infant. There are components of satisfaction in it, yet even the appearance of a child is loaded with negative feelings for the writer. The infant is depicted as a â€Å"new sculpture in a drafty museum†¦Ã¢â‚¬  Why is an infant, whose life just begun portrayed as a sculpture? A sculpture is something pulled back, removed, it even echoes the sculpture of â€Å"Finisterre.† An infant is non of those things, yet that is the manner by which Plath sees it. The gallery is drafty. To a large portion of us an exhibition hall is an assortment of particular pieces however to her life again shows up through the crystal of gloom. This is the same old thing to a Plath’s peruser however it is another degree of passionate aggravation when not so much as another life, the introduction of her own kid had the option to help her disposition. The sentiment of separation is additionally evolved through a picture: â€Å"I’m not more your mom than the cloud that distils as mirror to mirror its own moderate destruction at the wind’s hoard.† Paradoxically, Plath centers around her own sentiments of the absence of regard for herself: the cloud is the mother, who brings forth a puddle †the child, and the infant is like the mother, and in this way, her appearance. Presumably Plath felt detached from the child and felt that her own job is presently lessened. I believe this is very unnatural, albeit reasonable. Be that as it may, such a portrayal of parenthood is perplexing. â€Å"Child† and â€Å"Poppies in July† are expressly upsetting. In â€Å"Child† Plath feels unfit to satisfy her fantasy about conceding her youngsters a cheerful life: â€Å"pool in which pictures ought to be fabulous and old style, not this problematic wringing of hands, this dull roof without a star.† This is unpleasantly upsetting. The peruser can simply detect the agony and frustration, sentiments of disappointment and depression that the writer must understanding. Be that as it may, â€Å"Poppies is July† is simply submerged in her torment, or even its absence. The state she portrays is significantly unnerving. It debilitates her to watch poppies glimmering, yet she masochistically proceeds to painstakingly watch them. She isn't simply discouraged at this point. We are seeing a somewhat psychotic and neurotic disposition here which interchanges with complete passionate obtundation. She sees them as â€Å"hell flames,† she wants for agony or demise: â€Å"if I could drain or sleep.† She is at a point where the brain is so stunned insect tired that it can't feel: â€Å"but dry. Colourless.† I think this is the most genuine and most grounded portrayal of unbearable, suffocating enthusiastic emergency that I have ever perused. End Overall, Plath’s verse is loaded with thoughts, hypnotizing pictures, genuine and profound musings with no glossing over. Practically these are damagingly negative, which makes her verse upsetting. She insensitively dismisses trust, brutally chooses the most exceedingly awful perspectives in all things, her spirit hurts is dread of loss of those uncommon transient snapshots of motivation that kept her alive.

CRIME PREVENTION IN AMERICA Essay Example | Topics and Well Written Essays - 2000 words

Wrongdoing PREVENTION IN AMERICA - Essay Example The pace of day by day violations shows that an individual living in America can't certain in the event that he will live the following second. â€Å"In America, the wrongdoing clock keeps on clicking: one homicide at regular intervals, one assault at regular intervals, one theft like clockwork, and one thievery each 10 seconds.† (Anderson, 2009). The gravity of the circumstance has constrained the administration to put forth most extreme attempts toward controlling violations of various sorts in the nation. Different wrongdoing avoidance programs are embraced at government, state and neighborhood levels. There are programs pointing each area of the individuals, actualized at every one of these levels relying on their significance and reality. It is discovered that a large number of these violations include young people or for the most part the adolescent. Adolescent violations are a bad dream to the Americans. School viciousness and under-age drinking lead to battles and murders, suicides, assaults, firearm savagery, etc. It is discovered that under-age hitting the bottle hard is more among adolescents beneath the age of 21 than grown-ups. Medication misuse is another significant issue with respect to the young in America. Understudies are every now and again observed conveying weapons to schools. A significant purpose behind this circumstance is the outrageous presentation to TV, PC games and web. It was discovered that young ladies accomplished a larger number of wrongdoings than young men. To add on to it, adolescent equity framework demonstrated no leniency to these kids. In 1970s the measurements of adolescent violations rose horribly, making it significant for the administration to control adolescent wrongdoings and giving better adolescent equity to them, so as to diminish the wrongdoings in America. For this reason, the government presented another demonstration, called the Juvenile Justice and Delinquency Prevention Act in the year 1974. The significant points were to forestall adolescent bad behaviors, improve the adolescent equity framework so as to ensure them. This demonstration was reauthorized in 2008, to be known as the ‘Juvenile Justice and Delinquency Prevention Reauthorization

Totango

Totango INTRODUCTIONMartin: Hi, today we are in Palo Alto with Totango. Guy, who are you and what do you do?Guy: I am Guy Nirpaz the Co Founder and CEO of Totango. We started the company a few years ago in Israel, Tel Aviv and then I moved over here when we opened the US office here. Totango is Data driven, customer success platform.Martin: What did you do before you started this company?Guy: So I’ve been in Startups for many years, not as a founder but I work as a VP of engineering and products at the big data company called GigaSpaces, we mainly distributed computing. I’ve worked at Mercury for a few years, I’ve worked at IBM and some other start-ups in Israel before.Martin: And how did you come up with the idea of Totango and what made you change from being a VP, like an employee to becoming your own entrepreneur?Guy: So my career is a little bit different. I mean in Israel you have to go to the army and I spent 6 years in the army. I was an officer, so Ive kind of volunteered to le ad and to have relatively a lot of responsibility over people and then I wanted to, for a few years just be very professional about what I do. So before even taking on a VP role I had a lot of individual contributor positions where I kind of learned the ins and out of this business. I’ve always been technological but I was technological in sales and engineering and products and then a VP but I always had this kind of I usually describe it as, I was really motivated by mountains that people put in front of me, saying, ‘Okay, nobody can get to the top of this mountain, do you think you can do it?’ I’ll say ‘Okay, fine, I am coming with you, I am going do it’. And then I realized that these are not my mountains, so I decided to define my own mountain and go in and climb it.Martin: Great.BUSINESS MODEL OF TOTANGOMartin: Let’s talk about the business model. How is Totango working right now and have there been any major changes in the business model?Guy: So Totango is a SaaS business, it’s a subscription business. We provide customer success solutions, it basically enables other subscription businesses to drive retention and growth within their customer base. It’s a data heavy solution, it looks at how people are actually using the product and other dimensions of the customer base and creates actionable insights, health scores, so companies can get ahead of the curve, identify which customer needs attention and provide them the required attention.So we provide subscription business to SaaS business model, we sell both inbound and outbound, so we outreach to our potential market and we also get a lot of inbound enquires and we show them the product. In many cases we showcase it which means that there is early PO (purchase order) that the companies can actually drive for other home customer base and then we support them and grow them further more.Martin: When you started, how did you acquire the first customers and was it that easy?Guy: In retrospect it was relative easy but nothing is very easy in startups. We started the company, me and Omer Gotlieb, but then Oren Raboy joined us as the founding team of Totango. And I think the first customers were local customers, so a company that Clarizen that were operating out of Israel and wasâ€"I would say the most dominant SaaS company is where we went and talked to their management team to learn about their requirements. Later on, Omer really pushed hard on LinkedIn and was able to get some meetings with executives at Zendesk and Keynote Systems and other very early customers of ours. I found that people receive very well new ideas if they make sense and they are willing to experiment and these are classical early adopters and we operate in early adopter market, so that’s how we acquired the first few customers. We’ve worked with them to develop the product. So we kind of thought of ourselves as a lean startup in a way that we developed an MVP, and released it and tried it with t he customers and get some feedback and iterated ever since and so that’s all we keep on doing. I mean we try to identify a problem a customer has, we try to come up with an innovative solution for it, we build an MVP, we release it, we get the feedback and we do the other adaptations to meet the customers’ requires.Martin: Okay, when you say that you are trying to help your customers in terms of customer success, what are the major criteria for identifying a potential customer that needs more attention and are you also providing some kind of specific actions that your customers should do?Guy: Yeah, That’s a very good question. I think it all starts with, really being able to know more about your customers, right? What are they trying to accomplish and are they actually accomplishing it? There are multiple metrics, one of them which is critical is the level of adoption and usage of a product, because everyone is busy and if they are not using your product probably they have oth er priorities meaning that your product is not really delivering to their satisfaction. So the first challenge is, to get the right sensors into your customer and it’s what they do with your product and how often, what is the breath of usage and also other dimensions of customer information for example support tickets, CRM information, billing information, marketing information, and so forth. So aggregating all this data and turning that into real asset that can be managed, right? So it needs to mean actionable, it needs to meaningful, it needs to be relevant, it needs to be accurate.We call this part the early warning system part which help you identify which customer needs your attention at the right point in time that you can actually make an impact. And then of course it’s taking the action and making the required changes. If there is a customer that is struggling to onboard, help them out and remove friction, help them to kind of get into a happy place. If it is a customer that experienced a positive scenario where they are exceeding the expectation, talk to them about the next step, get them to the next level of adoption, and so forth. So it’s a combination of the early warning system that let’s you know which customer needs your attention and why, and then a set of operational capabilities to actually take the next step and take the action.Martin: And the data, is it very unique for each and every customer, do you have to set up all your database and analytics etc. for each specific client or is the client making the connection between his database and you’re kind of algorithm, or how does it work?Guy: So we think about this as a network of sensors right? So the first sensor considers how people use your product, and we use technologies that are common like java scripts or SDKs within the mobile tool kit’s. They are integrated with how people are actually using your product and sending this information to Totango. We also have a very wide se t of connectors to other customer systems that captures more information we’ve just kind of introduced last week, a universal integration hub, which makes it very easy to integrate more data sources into Totango.The question that you asked is how unique is the data. So I would say the classes of data are not unique. I mean usage data, support data, CRM data, marketing data. These are the classes. The specifics are different and every business is different, and that’s kind of one of the key elements of Totango is that we help customers take those classes of data and turn it into information that makes sense for their own business. So in one product, it’s about how many projects you’ve created. And in another product it’s about how much time you spend on the system and who do you integrate with or who do you interact with, so that’s how it works.Martin: Great.CORPORATE STRATEGYMartin: Let’s talk about corporate strategies, Guy. Your value proposition is clearly understoo d, so you’re helping your customers understand their customers better, so that they can manage them better or the customer life cycle. But what is your differentiator over competitors who do similar things?Guy: The core of Totango it all started under the assumption that every user and every customer goes through a very individual journey. And the objective today of companies is to make sure that the journey of every user and every customer is successful; everyone starts and then at some point needs to get very quickly to a point of value, and then there needs to be competitive value, and then over time the value needs to grow. And that’s kind of unique to every user and it’s unique for every business. This is the approach we’re taking and the product actually models exactly that which helps you, know exactly which user and which account needs your attention, and specifically where they are and what needs to be done in order to drive them further. Of course, there are commo nalities, there are rules that you can apply to segments of customers and so forth. But looking at that from an individual experience is what’s unique about Totango.So we’ve spend the first few years of the product as really being able to build a very accurate mapping of every user and every customer journey, so now it’s much easier to take the next action. And we feel it’s like in other parts of life, if you really know what’s going on, then the actions that you are taking are more obvious. If you don’t know, then you’re guessing and your kind of shooting at a very wide range and you may hit or you may miss. And that’s the kind of very unique approach that we’ve taken from day one. And I think also these days everyone talks about big data, analytics, and so forth. But basically what it means is that if you take the right set of data set at the right sampling rate, I mean the sensor needs to be relevant, if it samples every day or every hour or every minute, and yo u turn this into something that any human being can understand. So it was very important for us from the get go to make sure that Totango is going to be used by the front office team; by the customer success managers, by the VPs, by the executive teams, by the product team and not just by the analysts. And I think that is very unique. So taking kind of very fine grade level of data and transforming that into information that end users that are business users can consume, that’s our strategy.Martin: So that means that in comparison to your competitors you are using individual data sets and understand the individual life cycle and the others don’t.Guy: I think there are multiple different approaches that we are seeing in the market, one approach is saying something like, ‘This could be overwhelming, it’s too complex, we should work with aggregated data only, because we cannot transform that into information that is relevant for people’. And some people find this approach ver y appealing, the problem with that is on the surface it looks good, right? But what happens if your customers are being colored as green and they cancel 2 weeks later or what happens if you don’t have the fidelity of the changes within the customer base in a way that you can actually make an impact, there is a big difference if a customer got into a problematic situation and you are responding within 4 weeks or 6 weeks or 8 weeks, it becomes almost irrelevant. If the customer had a negative situation, let’s say a very bad experience, you had a glitch in your product and someone was trying to use your product for two consecutive days and had some very negative experience. If you identified that and you practically reached out, and you tried to kind of apologize, and tried to kind of fix the bad experience you are going to get a much higher reward than responding that 8 weeks later and the customer believe that you are only calling them because they’re one month’s pre-renewal or something like that.Martin: And you matching your kind of actionable insights with your CRM system so that automatically some messages are going out?Guy: Yep.Martin: â€"based on some kind of results or so?Guy: Yeah so I think the early warning system needs to be thought asâ€"the first is identifying which customer needs your attention and now they engagement model #1: engagement model is we tap people on their shoulders. There’s alerts and then they take actions, individual actions, our human driven actions and some of that can be triggered and funneled all the way through to automated work flow, creating automated support ticket, or send an email, or in application communication. And it pretty much depends on how much do you want to codify your engagement with customers and how much of that you still want the person to be a part of the experience.Martin: Okay. How did you come up with the name Totango?Guy: So the source of the name, ‘It takes two to tango’ which kind of go es to show that even from the get go we were really thinking about this kind of relationship between the customer and the vendor. And that this relationship requires a little bit more delicate understanding and synchronization between how customers are and businesses are working. The days in which you could throw products off the fence or get the commission on the sales and now go to celebrate in the club, these days are gone. And customers have much higher expectations, they have a choice. That’s a good thing, it’s good for everyone, it’s also good for the vendors, it keeps everyone on their toes to make sure that we focus on creating value to customers every day. And that means that the products that we develop, the services that we create are actually being consumed and are actually meaning and helpful for other companies or other people, so I think this is all good.Martin: Great.MARKET DEVELOPMENTMartin: Let’s talk about the market development, so how do you perceive the market development maybe in SaaS or in customer success in general?Guy: So I think the first market for customer success, and that’s only the first one is SaaS companies and the reason is that these companies usually sells subscription businesses, relatively a very low switching cost and also early adopters. So these are the companies that from the get go wire themselves into, ‘we need to acquire customers but at the same time we need to retain and grow the customer base, so that’s the first market for customer success and we’re actually seeing this happening today. But I think this is just the early wins of the market, it’s going to grow way beyond just the sales market for various reasons;One is: subscription general is being adopted as a more subscription repeat buy. Focus on the maximas of customers’ lifetime value seems to be the trend that a lot of other businesses are going with.Secondly, software is taking the world. Internet of things, whatever trend you want c all it, we know more about our customers, everything is either fully virtualized like music or is virtually enabled. So there are some sensors that are connected to how people are actually consuming products.So without it, it means two things: one is that businesses have to focus on retaining customers and maximizing lifetime value. The second thing, there are huge opportunities to know so much more about your customers and my underlying believe is that businesses that will know more about their customers and will care about their customers will actually deliver a higher value and results for their customers. So that is just from the trend that we are seeing coming up in other markets as well.Martin: And from my understanding, e-commerce might be the next logical step. For example, if I know I delivered a package 2 days later, I could automatically send some kind of discount voucher or whatever or try to contact the people and mitigate this kind of problem.Guy: So yes, I agree with you. I am not sure if e-commerce necessarily is the immediate next one. But obviously, we’re seeing for example Amazon implementing some sort of services like do that already. And one of the experiences that I am really kind of a fan of is that if you are an Amazon prime subscriber and you’ve been trying to watchâ€"I was amazed by that, I was watching an HD movie on Amazon prime and the next day I got an email from Amazon saying ‘You’re refunded for the movie because you didn’t experience 100% HD’. So think about it right, they know what was the experience that I was expecting, I was even unaware of the fact that there was like 2 minutes on the movie that wasn’t full HD but they have identified this though their operating system and this is the sensor, they sensed that and then they’ve created an automated action that turned the experience into a very positive experience because now I know this company cares about my experience, so I am probably going to watch anothe r movie with Amazon while I have so many other options in front of me.I think this is just the beginning of revolution and we’re seeing pockets of it across the industry but it’s going to go way beyond that. And when we think about it, I don’t know if you are aware of that, but if you look at some kind of metrics in the market, if you look at the LinkedIn groups of customer success, we’re seeing 100 people joining customer success groups every week for the past 2 years, over 100 people. It’s unbelievably amazing the number of people. So yes, I know some of them are people that are transitioning from more traditional customer service functions like support folks or professional services. But a lot of the others are coming to them from a completely different angle, ‘How can I create more value to my customers, I have an option to do this in a very scalable way as being the head of products or being a part of the product team but I can also do this as part of the customer s uccess team’ which is the same concept.Martin: Great.ADVICE TO ENTREPRENEURS FROM GUY NIRPAZ In Palo Alto, we meet co-founder and CEO of Totango, Guy Nirpaz. He shares his story how he co-founded this startup and how the current business model works, as well as what the current plans for near future, and some advice for young entrepreneurs.The transcript of the interview is provided below.INTRODUCTIONMartin: Hi, today we are in Palo Alto with Totango. Guy, who are you and what do you do?Guy: I am Guy Nirpaz the Co Founder and CEO of Totango. We started the company a few years ago in Israel, Tel Aviv and then I moved over here when we opened the US office here. Totango is Data driven, customer success platform.Martin: What did you do before you started this company?Guy: So I’ve been in Startups for many years, not as a founder but I work as a VP of engineering and products at the big data company called GigaSpaces, we mainly distributed computing. I’ve worked at Mercury for a few years, I’ve worked at IBM and some other start-ups in Israel before.Martin: And how did you come up with the idea of Totango and what made you change from being a VP, like an employee to becoming your own entrepreneur?Guy: So my career is a little bit different. I mean in Israel you have to go to the army and I spent 6 years in the army. I was an officer, so Ive kind of volunteered to lead and to have relatively a lot of responsibility over people and then I wanted to, for a few years just be very professional about what I do. So before even taking on a VP role I had a lot of individual contributor positions where I kind of learned the ins and out of this business. I’ve always been technological but I was technological in sales and engineering and products and then a VP but I always had this kind of I usually describe it as, I was really motivated by mountains that people put in front of me, saying, ‘Okay, nobody can get to the top of this mountain, do you think you can do it?’ I’ll say ‘Okay, fine, I am coming with you, I am going do it’. And then I realized that these are not my mountains, so I decided to define my own mountain and go in and climb it.Martin: Great.BUSINESS MODEL OF TOTANGOMartin: Let’s talk about the business model. How is Totango working right now and have there been any major changes in the business model?Guy: So Totango is a SaaS business, it’s a subscription business. We provide customer success solutions, it basically enables other subscription businesses to drive retention and growth within their customer base. It’s a data heavy solution, it looks at how people are actually using the product and other dimensions of the customer base and creates actionable insights, health scores, so companies can get ahead of the curve, identify which customer needs attention and provide them the required attention.So we provide subscription business to SaaS business model, we sell both inbound and outbound, so we outreach to our potential market and we also get a lot of inbound enquires and we show them the product. In man y cases we showcase it which means that there is early PO (purchase order) that the companies can actually drive for other home customer base and then we support them and grow them further more.Martin: When you started, how did you acquire the first customers and was it that easy?Guy: In retrospect it was relative easy but nothing is very easy in startups. We started the company, me and Omer Gotlieb, but then Oren Raboy joined us as the founding team of Totango. And I think the first customers were local customers, so a company that Clarizen that were operating out of Israel and wasâ€"I would say the most dominant SaaS company is where we went and talked to their management team to learn about their requirements. Later on, Omer really pushed hard on LinkedIn and was able to get some meetings with executives at Zendesk and Keynote Systems and other very early customers of ours. I found that people receive very well new ideas if they make sense and they are willing to experiment and t hese are classical early adopters and we operate in early adopter market, so that’s how we acquired the first few customers. We’ve worked with them to develop the product. So we kind of thought of ourselves as a lean startup in a way that we developed an MVP, and released it and tried it with the customers and get some feedback and iterated ever since and so that’s all we keep on doing. I mean we try to identify a problem a customer has, we try to come up with an innovative solution for it, we build an MVP, we release it, we get the feedback and we do the other adaptations to meet the customers’ requires.Martin: Okay, when you say that you are trying to help your customers in terms of customer success, what are the major criteria for identifying a potential customer that needs more attention and are you also providing some kind of specific actions that your customers should do?Guy: Yeah, That’s a very good question. I think it all starts with, really being able to know mor e about your customers, right? What are they trying to accomplish and are they actually accomplishing it? There are multiple metrics, one of them which is critical is the level of adoption and usage of a product, because everyone is busy and if they are not using your product probably they have other priorities meaning that your product is not really delivering to their satisfaction. So the first challenge is, to get the right sensors into your customer and it’s what they do with your product and how often, what is the breath of usage and also other dimensions of customer information for example support tickets, CRM information, billing information, marketing information, and so forth. So aggregating all this data and turning that into real asset that can be managed, right? So it needs to mean actionable, it needs to meaningful, it needs to be relevant, it needs to be accurate.We call this part the early warning system part which help you identify which customer needs your attenti on at the right point in time that you can actually make an impact. And then of course it’s taking the action and making the required changes. If there is a customer that is struggling to onboard, help them out and remove friction, help them to kind of get into a happy place. If it is a customer that experienced a positive scenario where they are exceeding the expectation, talk to them about the next step, get them to the next level of adoption, and so forth. So it’s a combination of the early warning system that let’s you know which customer needs your attention and why, and then a set of operational capabilities to actually take the next step and take the action.Martin: And the data, is it very unique for each and every customer, do you have to set up all your database and analytics etc. for each specific client or is the client making the connection between his database and you’re kind of algorithm, or how does it work?Guy: So we think about this as a network of sensors r ight? So the first sensor considers how people use your product, and we use technologies that are common like java scripts or SDKs within the mobile tool kit’s. They are integrated with how people are actually using your product and sending this information to Totango. We also have a very wide set of connectors to other customer systems that captures more information we’ve just kind of introduced last week, a universal integration hub, which makes it very easy to integrate more data sources into Totango.The question that you asked is how unique is the data. So I would say the classes of data are not unique. I mean usage data, support data, CRM data, marketing data. These are the classes. The specifics are different and every business is different, and that’s kind of one of the key elements of Totango is that we help customers take those classes of data and turn it into information that makes sense for their own business. So in one product, it’s about how many projects you’ ve created. And in another product it’s about how much time you spend on the system and who do you integrate with or who do you interact with, so that’s how it works.Martin: Great.CORPORATE STRATEGYMartin: Let’s talk about corporate strategies, Guy. Your value proposition is clearly understood, so you’re helping your customers understand their customers better, so that they can manage them better or the customer life cycle. But what is your differentiator over competitors who do similar things?Guy: The core of Totango it all started under the assumption that every user and every customer goes through a very individual journey. And the objective today of companies is to make sure that the journey of every user and every customer is successful; everyone starts and then at some point needs to get very quickly to a point of value, and then there needs to be competitive value, and then over time the value needs to grow. And that’s kind of unique to every user and it’s unique for every business. This is the approach we’re taking and the product actually models exactly that which helps you, know exactly which user and which account needs your attention, and specifically where they are and what needs to be done in order to drive them further. Of course, there are commonalities, there are rules that you can apply to segments of customers and so forth. But looking at that from an individual experience is what’s unique about Totango.So we’ve spend the first few years of the product as really being able to build a very accurate mapping of every user and every customer journey, so now it’s much easier to take the next action. And we feel it’s like in other parts of life, if you really know what’s going on, then the actions that you are taking are more obvious. If you don’t know, then you’re guessing and your kind of shooting at a very wide range and you may hit or you may miss. And that’s the kind of very unique approach that we’ve taken fr om day one. And I think also these days everyone talks about big data, analytics, and so forth. But basically what it means is that if you take the right set of data set at the right sampling rate, I mean the sensor needs to be relevant, if it samples every day or every hour or every minute, and you turn this into something that any human being can understand. So it was very important for us from the get go to make sure that Totango is going to be used by the front office team; by the customer success managers, by the VPs, by the executive teams, by the product team and not just by the analysts. And I think that is very unique. So taking kind of very fine grade level of data and transforming that into information that end users that are business users can consume, that’s our strategy.Martin: So that means that in comparison to your competitors you are using individual data sets and understand the individual life cycle and the others don’t.Guy: I think there are multiple differen t approaches that we are seeing in the market, one approach is saying something like, ‘This could be overwhelming, it’s too complex, we should work with aggregated data only, because we cannot transform that into information that is relevant for people’. And some people find this approach very appealing, the problem with that is on the surface it looks good, right? But what happens if your customers are being colored as green and they cancel 2 weeks later or what happens if you don’t have the fidelity of the changes within the customer base in a way that you can actually make an impact, there is a big difference if a customer got into a problematic situation and you are responding within 4 weeks or 6 weeks or 8 weeks, it becomes almost irrelevant. If the customer had a negative situation, let’s say a very bad experience, you had a glitch in your product and someone was trying to use your product for two consecutive days and had some very negative experience. If you identif ied that and you practically reached out, and you tried to kind of apologize, and tried to kind of fix the bad experience you are going to get a much higher reward than responding that 8 weeks later and the customer believe that you are only calling them because they’re one month’s pre-renewal or something like that.Martin: And you matching your kind of actionable insights with your CRM system so that automatically some messages are going out?Guy: Yep.Martin: â€"based on some kind of results or so?Guy: Yeah so I think the early warning system needs to be thought asâ€"the first is identifying which customer needs your attention and now they engagement model #1: engagement model is we tap people on their shoulders. There’s alerts and then they take actions, individual actions, our human driven actions and some of that can be triggered and funneled all the way through to automated work flow, creating automated support ticket, or send an email, or in application communication. And it pretty much depends on how much do you want to codify your engagement with customers and how much of that you still want the person to be a part of the experience.Martin: Okay. How did you come up with the name Totango?Guy: So the source of the name, ‘It takes two to tango’ which kind of goes to show that even from the get go we were really thinking about this kind of relationship between the customer and the vendor. And that this relationship requires a little bit more delicate understanding and synchronization between how customers are and businesses are working. The days in which you could throw products off the fence or get the commission on the sales and now go to celebrate in the club, these days are gone. And customers have much higher expectations, they have a choice. That’s a good thing, it’s good for everyone, it’s also good for the vendors, it keeps everyone on their toes to make sure that we focus on creating value to customers every day. And that means tha t the products that we develop, the services that we create are actually being consumed and are actually meaning and helpful for other companies or other people, so I think this is all good.Martin: Great.MARKET DEVELOPMENTMartin: Let’s talk about the market development, so how do you perceive the market development maybe in SaaS or in customer success in general?Guy: So I think the first market for customer success, and that’s only the first one is SaaS companies and the reason is that these companies usually sells subscription businesses, relatively a very low switching cost and also early adopters. So these are the companies that from the get go wire themselves into, ‘we need to acquire customers but at the same time we need to retain and grow the customer base, so that’s the first market for customer success and we’re actually seeing this happening today. But I think this is just the early wins of the market, it’s going to grow way beyond just the sales market for var ious reasons;One is: subscription general is being adopted as a more subscription repeat buy. Focus on the maximas of customers’ lifetime value seems to be the trend that a lot of other businesses are going with.Secondly, software is taking the world. Internet of things, whatever trend you want call it, we know more about our customers, everything is either fully virtualized like music or is virtually enabled. So there are some sensors that are connected to how people are actually consuming products.So without it, it means two things: one is that businesses have to focus on retaining customers and maximizing lifetime value. The second thing, there are huge opportunities to know so much more about your customers and my underlying believe is that businesses that will know more about their customers and will care about their customers will actually deliver a higher value and results for their customers. So that is just from the trend that we are seeing coming up in other markets as w ell.Martin: And from my understanding, e-commerce might be the next logical step. For example, if I know I delivered a package 2 days later, I could automatically send some kind of discount voucher or whatever or try to contact the people and mitigate this kind of problem.Guy: So yes, I agree with you. I am not sure if e-commerce necessarily is the immediate next one. But obviously, we’re seeing for example Amazon implementing some sort of services like do that already. And one of the experiences that I am really kind of a fan of is that if you are an Amazon prime subscriber and you’ve been trying to watchâ€"I was amazed by that, I was watching an HD movie on Amazon prime and the next day I got an email from Amazon saying ‘You’re refunded for the movie because you didn’t experience 100% HD’. So think about it right, they know what was the experience that I was expecting, I was even unaware of the fact that there was like 2 minutes on the movie that wasn’t full HD but t hey have identified this though their operating system and this is the sensor, they sensed that and then they’ve created an automated action that turned the experience into a very positive experience because now I know this company cares about my experience, so I am probably going to watch another movie with Amazon while I have so many other options in front of me.I think this is just the beginning of revolution and we’re seeing pockets of it across the industry but it’s going to go way beyond that. And when we think about it, I don’t know if you are aware of that, but if you look at some kind of metrics in the market, if you look at the LinkedIn groups of customer success, we’re seeing 100 people joining customer success groups every week for the past 2 years, over 100 people. It’s unbelievably amazing the number of people. So yes, I know some of them are people that are transitioning from more traditional customer service functions like support folks or professional se rvices. But a lot of the others are coming to them from a completely different angle, ‘How can I create more value to my customers, I have an option to do this in a very scalable way as being the head of products or being a part of the product team but I can also do this as part of the customer success team’ which is the same concept.Martin: Great.ADVICE TO ENTREPRENEURS FROM GUY NIRPAZMartin: Let’s talk about your advice to first time entrepreneurs. I know you have a very entrepreneurial daughter. Can you tell us a little bit about what she did and what advice would you give her when she starts her company?Guy: I have two kids that right now you can actually have adult conversations with. My older son is more of a marketing person and the questions that he asked me are, ‘So what’s your real differentiator, I mean why would customer select you and not your competitor?’ And interestingly enough, my daughter came to me last week and asked me, ‘How did you start Totango, what do I need to do to start a company like that?’ And that’s really kind of a interesting question and I like the fact that they are growing here in Silicon Valley and actually being exposed to entrepreneurs spirit. Israel was the same but here the magnitude is even higher. So my advice is just agree within yourself that this is what you want to do and just do it. And no inhibitions, meaning that, ‘I first need to get my salary or I first‘ If you wanna do it just do it and then figure out everything else. I remember when I and Omer just started we deliberately first quit our jobs and then we sit down to say, ‘Okay what are we gonna do next’, because I wanted to have this experience of ‘Back against the wall’ to come up with something. I don’t know it works for everyone but for me it worked great.Martin: And what have been your major mistakes or something that you said, ‘Okay, this was totally wrong, I would have done this different today’.Guy: I think the big gest mistake that you could have is not willing to face the truth. And not willing to face the truth is to ask for money on the first day that you sell the product or something like that because the only time This is just one example. It’s those things which are concrete that face you with the cruel world of, ‘I want $50,000 for this product’, ‘I am not gonna pay you more than 500’, Okay where is the gap? and if you go and do that you are able to identify the gap of what’s missing in my product, what are the features that are missing, where is the market and so forth and they just comes from sales. Where I feel like I have improved in entrepreneur is really being able to grow thick skin, face the truth and then work on it versus kind of sliding away the facts that you don’t really like and trying to come up with a different explanation that in many cases just kind of delays the evidence. And instead of taking the action immediately you take the action a little bit long er down the road and just a waste of opportunities. So my advice, just face the truth everyday and take action in accordance.Martin: Great, thank you very much Guy for your time! And next time you are dancing with your partner maybe in a tango, thinks of Totango.Guy: Thank you very much.

The Good Mother By Ellen Cronan Rose - 1115 Words

The idea of Mother Earth is extremely empowering for women; most women believe that, right? Ellen Cronan Rose finds the idea of mother earth tremendously unempowering. Rose writes in her article â€Å"The Good Mother: from Gaia to Gilead†, that the imagery of mother earth is deeply problematic and is harmful to the feminist cause. This is a shocking view considering that most women don’t seem to have a problem with that idea. Ellen Cronan Rose states that the â€Å"mother earth† metaphor is harmful to the way women are viewed in society because it perpetuates negative stereotypes against women, it views the earth and women primarily as producers, and it overlooks the fact that both men and women are connected to nature. She goes in-depth into how mother earth imagery can impact women. The first issue that Rose has with the mother earth image is that it appears to feed into male stereotypes for women. She quotes a New Age article that states: â€Å"The Earth is currently terrified. Now, that’s a shocker, isn’t it? Great big Earth Goddess†¦The Big Lady quaking in her well worn earth boots†¦She scared. She needs some powerful comforting.† (Bagley and McIntosh 221). Language like this shows that some people connect women with weakness, and that the earth and women need a strong man to save them. This goes to show that while some women may be empowered by the idea of a mother earth, others can abuse that idea and twist it into something that is oppressive. There are still sexist people out

Behaviorism And Social Learning Theory - 1531 Words

Behaviorism and social learning theory are examples of two mechanistic theories that focus on explaining children’s behavior. Social learning theory emphasizes observational learning and imitation. On the other hand, behaviorism is rooted in focusing on how the environment impacts development. The environment shapes the child’s development as the child strives to adapt to the environment. Both theories deal with explaining behavior and consist of similarities, but are composed of different elements of explaining behavior. While social learning theory emphasizes observational learning and imitation, behaviorism focuses on how the environment impacts development. Socialization, gender roles, and imitation are a few key elements that make up the social learning theory, while classical conditioning and operant conditioning are some key factors in behaviorism. One key element between both theories is that they both consist of reinforcement and punishment mechanisms in order to explain behavior. For social learning theory, children may be exposed to an aggressive environment, such as in the Bobo doll study, where they see an adult punching or engaging in aggressive behavior. If the adult is reinforced, the child will want to perform the behavior. If the adult is punished, the child will most likely not engage in the behavior. In behaviorism, however, behaviors may be reinforced or punished using operant conditioning, which will be explained later. Both the social learningShow MoreRelatedBehaviorism or Socia l Cognitive Learning Theory1429 Words   |  6 Pages Behaviorism and social cognitive theories are two great theories to use when setting up a behavior management plan in the classroom. They both offer reinforcements to get desired behaviors. 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Shuell (2016) states, â€Å"When a particular word is used, people usually assume everyone has a common understanding of what the word means. Unfortunately, such is not always the case. In trying to understand the various theories of learning and their implications for education, it is helpful to realize that the termRead MoreBehavioral Approach And Consistent Misunderstanding And Devaluation1344 Words   |  6 PagesAbstract Behaviorism application to early childhood, the behavioral approach and consistent misunderstanding and devaluation exists among many professional in the early childhood field. In this paper, it will discuss the important figures in developing behaviorism, the principal elements of the theory and relevant periods of development through adolescence. 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ELearning theories have influenced distance education practice throughout the years in various ways. Anderson (2008) states, how â€Å"Good theory helps us to envision new worlds, makes things, and keeps us honest. (p. 46).† The blend of online learning theories such as behaviorism, cognitivism, constructivism, and the online collaborative theory, have all played a majorRead MoreBehaviorism s Theory Of Psychology983 Words   |  4 PagesClassification Behaviorism claims that â€Å"consciousness† is neither defined nor unable concept; that it is merely another word for the â€Å"soul† of more ancient time (Watson, 1970). However, behaviorism holds the subject matter of human psychology it focus on the behavior or activities of the human being. Etymology The word behaviorism originates from the Middle French word behavior, meaning the observable activity in human and animal. 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Behaviorism, constructivism, and cognitivism are relatively common theories used in classrooms as ways to approach student learning. Behaviorism focuses on observable behavior, such as being able to follow two step directions to complete a task. Characteristics of a classroom that uses behaviorism would be a reward

Similarities of Different Styles of Writing Free Essays

Title: Similarities of Different Styles of Writing Similarities of Different Styles of Writing Most recently, I have read many different short stories and poems. The three works that stuck out to me the most are, â€Å"A Rose for Emily† written by William Faulkner, â€Å"Shall I Compare Thee to a Summer’s Day† written by William Shakespeare, and â€Å"The Cathedral† written by Raymond Carver. Although there are different writers and poets, we are able to find similarities in the text through interpretation. We will write a custom essay sample on Similarities of Different Styles of Writing or any similar topic only for you Order Now A Rose for Emily† and â€Å"The Cathedral† is told in third person. The third person point of view is when the narrator relates all information in third person. The short story will often use third person pronouns like â€Å"he† or â€Å"she. † The narrator in â€Å"The Cathedral† is consistently describing his wife and the blind man’s actions. Craver is also sure to provide great detail in the emotions that are supposed to be felt. Ignorance, for one, â€Å"My idea of blindness came from the movies. In the movies, the blind moved slowly and never laughed† (1977, Craver). A Rose for Emily† is told from the viewpoint of an unknown townsman. â€Å"When Miss Emily Grierson died, our whole town went to her funeral: the mean through a sort of respectful affection for a fallen monument, the woman mostly out of curiosity to see the inside of her house, which no save an old-manservant—a combined gardener and cook—had seen in at least ten years† (1929, Faulkner). Besides being told in third person, the main similarity that I recognize is how people react to others. The narrator in â€Å"The Cathedral† was fascinated, for lack of a better description, about a blind man named Robert; to the point where he was not looking forward to the Robert staying in his house. When I was reading this story it seemed as if the narrator did not even understand how his wife could be friends with someone who cannot see. When Miss Emily passed away the women in the town went to her funeral because they had not seen the inside of her house. It also seemed as if Miss Emily did not leave her house for many years. Miss Emily seemed to be one of those scary neighbors that we have seen in the movies, not too sound like the narrator in â€Å"The Cathedral†. Both of these short stories are familiar to life. When Faulkner writes about Miss Emily speaking to the City Hall about taxes, this rang true to me. I, myself, have had to discuss taxes with the city hall. When the narrator in â€Å"The Cathedral† made an off color comment to his wife about Robert this also rang true to me, â€Å"maybe I can take him bowling† (1977, Craver). Growing up with my brother, there was always an off colored comment. He is ten years older than me always tried to ruffle my feathers. It is sometimes easier to interpret short stories. There seems to be more of a preface and description. When it comes to poetry, I feel that interpretation is using your imagination or creative side. â€Å"Shall I Compare Thee to a Summer’s Day† is fourteen lines long but it says so much, as if it was a story about love. â€Å"But thy eternal summer shall not fade† or as I read it, my love will never die (1609, Shakespeare). To me, poetry is formed with non descriptive words that tell a story, mood, or feeling. The main difference between a short story and poem is the length of the reading or its format. â€Å"Shall I Compare Thee to a Summer’s Day† is written in sonnet style. Most poets use rhyme in set form. From my understanding this can be called a sonnet. Authors who are writing a short story do not think about making anything rhyme; however, I can still find similarities in a poem and short story. For example, â€Å"A Rose for Emily† talks about feeling. I felt one of the points being made in A Rose for Emily† was not to judge. I also interpreted that just because someone is different does not mean that they cannot find love. Miss Emily found love. Does the title of Faulkner’s short story â€Å"A Rose for Emily† mean this is a memoriam of Emily’s life? William Shakespeare is timeless writer. Not only did he write poetry but he is also a Play Right. Shakespeare wrote plays that I remember acting out as a child or reading in school, such as Romeo and Juliet and Hamlet. I personally feel that Shakespeare wrote a lot about love. Of course I am a sucker for love stories so I instantly gravitate to his work. Shakespeare, Carver, and Faulkner are all from different generations. Each writer has made a name for himself with words. These three men had a completely different up bringing; times differed morally as well. Similarities between these three gentlemen can also vary by person. I found that the two stories and poem had humanity in them. Everyone feels love, everyone is nosey, and unfortunately, everyone has stereotypes. References DiYanni, R. , 2007. Literature, Reading Fiction, Poetry, and Drama. McGraw-Hill, Higher Education, New York, New York. How to cite Similarities of Different Styles of Writing, Papers

Acid And Base Lab Report Essay Example

Acid And Base Lab Report Paper My hypothesis for these solutions is ammonia is acid, vinegar is neutral, rain cleaner is base, soft drink is base, baking soda is base, detergent is base, and lemon juice is an acid. For the red cabbage it would be the same as using red and blue litmus. If the pH number of the solutions is less than 7 then lemon juice is the only that is acid but it’s weak. If the pH number of the solutions is greater than 7 then ammonia, drain cleaner, soft drink, baking soda, and detergent are bases. If a solution equals 7 then vinegar is neutral. Some of the materials are red litmus paper, blue litmus paper, hydration paper, pipettes, and 12 well spot plates. The other materials that are chemicals or solutions are red cabbage juice, drain cleaner (Noah), detergent, baking soda (Enhance), ammonia (NH), soft drink, distilled water, vinegar (CHICHI), and lemon juice. For Part A the first step is on a paper towel lay-out seven pieces of red litmus paper, seven pieces of blue litmus paper, and seven pieces of hydration paper. Second step is use the pipette place one drop of the first solution on the red litmus paper and record observations. Third step is use the pipette place one drop of the first solution on the blue litmus paper and record observations. Acid And Base Lab Report Essay Sample We will write a custom essay sample on Acid And Base Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Acid And Base Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Acid And Base Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Acid and Base Lab Report Acid and Base Lab Report Acid and Base Lab Report The fourth and last step is repeat steps 2-4 with the remaining solutions. For Part B the first step is on a sheet of paper draw a diagram of a spot plate and decide which well will be used for each solution, then place a spot on the paper diagram. The second step is add 10 drops of each of the solutions to their own well in the spot plate. The third and last step is add 5 drops of the red cabbage indicator and record observations. My data is that with the red litmus the solutions that turn blue are ammonia, drain cleaner, baking soda, detergent, and lemon juice. The solutions that stayed the same when the solution makes contact with red litmus are vinegar and soft drink. For the blue litmus the mostly stayed the same except lemon juice it turned pink. I have learned how to use the pH scale and also how to determine if the solutions are acids, bases, and neutral. For my hypothesis I was right I didn’t mess because basically studied my notes before doing the lab. This lab made me learn more because I didn’t really how to use the pH scale but now I do because had to use it in this lab.